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Using hashtags – best practice

I get asked about hashtags (useful definition) quite a lot – which social media platforms should I use them on, how many should I use in a tweet or with an Instagram image and so on. The confusing thing is that your hashtags strategy needs to be different depending on which one you are using. Instagram for example demands you […]

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DIY TV still popular

What B&Q’s demise can teach Ryedale B&Bs

This article looks at the lessons Ryedale SME’s can learn from B&Q’s recent store closure plan. Out of town retailers have been legendary and enemies of local high street businesses for years. Now they are on the rack themselves. Recent protestations of one of them provides important lessons even for SMEs found in places like Ryedale. […]

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will.i.am on The Voice

The Voice isn’t about the music, it’s the stories

As judge Ricky Wilson recently said: “The Voice doesn’t make people famous“. So don’t expect any of the contestants to be hitting the charts any time soon. Previous series have proved this show isn’t a gateway to stardom despite the obvious ambitions and dreams of the contestants. So what is it that attracts the viewing […]

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clock

I don’t have enough time for social media aka marketing

In this podcast I reflect on two recent customer experiences which were not that great and the issues raised by local, one woman band businesses, as they set out on the path of developing customer focussed social media content. (Apologies if you can’t see the podcast or slideshow if you are looking at this on […]

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Screenshot of what The Chocolate factory website looks like on a mobile phone

Well done The Chocolate Factory

It’s so rare to see a company vehicle in Ryedale with social media icons on it. In fact I’ve never spotted one before … until tonight. I was in Pickering, most Friday nights I’m there as my son Sam plays basketball at the Leisure Centre. It lasts 90 mins so I walk for an hour […]

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Screenshot of Edstone Music Festival 2015

Do website sliders work?

The honeymoon’s over – my love affair with sliders has hit the rocks. That’s it – we’re finished… There I was happily adding beautiful sliders to many of my client’s sites and then one of the most respected content marketers in the world badmouthed them. Woah I thought – you mean they’re not great?!! I […]

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Glass heart shaped birthstone

Dissecting then re-building a blog post

Who said blog writing is easy? Ummm.. probably nobody but if someone did then they’re not doing it properly. It’s hard work to craft a good article that’s going to continue to work for you way after you’ve clicked the publish button. I’d like to tell you about a pal of mine called Hilary, who along with […]

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how-often-post-social-media-infographic

How often should you post to your social media channels?

The oft asked question, along with ‘which social media channels should I use’ and ‘where shall I find the time?’ I’m posting this because of the thought provoking infographic below, which landed in my inbox this morning. Like the article which goes with it says, this question can sometimes keep you up in the middle […]

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YouTube logo

How’s Ryedale doing on YouTube?

I started my day by reading a really interesting post by NYC Techstars’ Alex Iskold called I’ve seen the new face of search and it ain’t Google. A lesson on it’s own on writing a great subject header for a blog post – who wouldn’t click on that? What he has to say is pretty […]

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Screenshot 2015-02-26 13.37.52

Building a music festival website

Buidling a music festival website Click To Tweet The Edstone Music Festival takes place on July 11th and, as one of the organisers, I’ve offered to re-vamp the website. Of course I’m using Canvas by Woo Themes. I’ve been looking forward to doing this as a good pal took some wonderful photographs last year which […]

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